Build your base

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Align & Close | The Secret to Sponsorship

In this workshop, we will discuss strategic ways to build the right sponsorship strategy for your event or business. We’ll begin with figuring out what your needs are, who the best sponsors are for those needs, and how they align with your brand. We will then dive into how you can turn making that terrifying ask into something so natural you won’t even realize you’re asking for anything! It’s all about relationship building, understanding the values each party is bringing to the table, and nurturing that support both short and long term. We will also discuss the importance of getting everything in writing, meeting expectations, and always planning one year ahead!

You should attend this workshop if you have a hard time strategizing sponsorship asks, making the close, and adding authentic value to your sponsor relationships.


Attendees will walk away with the tools they need to successfully and strategically approach monetary and in-kind sponsors for events, activations, and everyday business needs. They will leave feeling confident with knowing how to choose who to approach, how to make the ask, how to close, and then how to make a lasting relationship with that sponsor for continued support.

Experience Level Needed for Workshop

No previous knowledge or experience needed

Session Details

Friday, September 20th, 2:45 PM to 4:00 PM at Sky Candy, Charm Studio