Build your base

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Becoming Bacon: Unlocking the Secrets of True Differentiation

Being different is an absolute necessity in the crowded, noisy world we live in. While every brand is unique, few are able to confidently express what makes them different. Brands that are confident in what makes them truly different, can create repeatable and memorable experiences, and own a conversation in the marketplace are the ones that remain in the hearts and minds of the audience. We call this “becoming bacon” – being so interesting, so compelling, so delicious that your brand must be paid attention to.

You should attend this workshop if you are a start-up entering a crowded market, you are a small business owner who feels like your brand is stale, or you are the head of marketing for an established brand.


By the end of the workshop, attendees will have:

  • New insights and confidence about what makes their brand truly different
  • Immediately applicable language to express this differentiation
  • A practical way to identify an ideal audience
  • Clarity about what conversation they want to own in the marketplace

Experience Level Needed for Workshop

No previous knowledge or experience needed

Session Details

Saturday, September 21st, 1:00 PM to 2:15 PM at Sky Candy, Charm Studio