Build your base

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Define, Edit, Present: How to Build an Outstanding Creative Portfolio

In this workshop, visual artists will learn how to define their target market, edit their work, and create an exceptional portfolio. Participants will collaborate on marketing exercises and live edits, and learn how to get meetings and reviews, how to present themselves in person, and best practices for following up afterward.

NOTE: Attendees who are interested in having their work edited during the live edit should bring 80-100 unbound color prints of their work (paper quality does not matter, 8×10 is best, but as small as 4×6 is acceptable). Edits will be time-permitting; we cannot guarantee that there will be enough time to review more than one or two portfolios.

You should attend this workshop if you want to learn how to edit and arrange your creative portfolio to attract more clients.


In this workshop, attendees will learn how to:

  • Define, refine and edit their work
  • Present their work to potential clients in a professional manner
  • Follow up appropriately and get awarded jobs or commissions

Experience Level Needed for Workshop

No previous knowledge or experience needed; however, this workshop is best suited for photographers and illustrators interested in marketing their portfolios to commercial and editorial clients. This workshop is also relevant to visual artists of all types (retail, fine art, stylists, etc.) interested in creating or refining a strong print, digital, or web portfolio.

Session Details

Thursday, September 19th, 2:45 PM to 4:00 PM at Sky Candy, Hyrrokkin Studio