Build your base

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Define Your Voice: It’s not about WHEN you post but WHAT you post

Do you get frustrated when your posts barely make a wave in the ocean of social media despite all of your efforts? Do you get burnt out by all of the micro decisions in order to get posts out consistently? Don’t worry, you’re not the only one.

Social media is like throwing spaghetti on the wall and seeing what sticks. And the truth is, if your content and messaging don’t resound with your audience, it won’t stick. So how do you make all of the efforts of content creation worth it? Build your defining compass.

In this workshop, Ruoyun Xu, Head Social Media Strategist and owner of C3nami, breaks down what makes your brand unique and how to amplify it online to attract your ideal audience. She’ll help you define your voice aka your defining compass so you can navigate and leverage social media to continue sharing your story and build your online community.

You should attend this workshop if: you’ve ever felt lost in the black hole of social media, you don’t know if your efforts are working on social media, and/or you don’t know if your brand is resounding well with your audience or being reflected well online.


In this workshop, attendees will understand their defining compass (messaging, target audience and the customer journey) to help them navigate the social media world and make logistical decisions.

Experience Level Needed for Workshop

No previous knowledge or experience needed; however, it’s most helpful for attendees to already have (and be familiar with) social media accounts established for their businesses.

Session Details

Saturday, September 21st, 8:00 AM to 9:00 AM at Meet at Relay