Build your base

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Find the Story In Your Information

Whether you’re presenting case studies, client testimonials, or just facts about what you do—to capture your audience and engage with your potential clients you need to infuse data with a sense of story. In this workshop, AprilJo Murphy will help you find the narrative that’s hiding in your information and excavate the compelling story that you and your business have to share.

You should attend this workshop if you struggle with helping people understand why information matters.


After this workshop, attendees will be able to identify the basics of narrative structure in the information that they possess. By thinking of their data as a narrative— with a beginning, middle, and end, or a driving thematic question—they’ll be able to communicate their objectives and strengths more clearly.

Experience Level Needed for Workshop

No previous knowledge or experience needed

Session Details

Saturday, September 21st, 2:45 PM to 4:00 PM at Lunar Collective