Build your base

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How to Calculate the Value of Your Online Presence

How much can you spend on search engine optimization? It depends on how much a search visitor is worth. Should you advertise on Facebook? It depends on how much a new subscriber is worth. Dollars are one of the best ways to measure the value of something, and this is true of your online presence. While most of us try to increase the number of leads and customers we get from our websites, we’re really trying to increase the value of every visit.

In this workshop, we’ll explore the ways to calculate the value for each customer, lead, visitor and ad click. For anyone relying on the web for their business, this is the first step toward spending money wisely and pricing for profit.

You should attend this workshop if you want to better understand how to spend your marketing dollars.


In this workshop, attendees will learn:

  • How to track people through your website
  • How to value visitors, email subscribers, leads and sales
  • How to value sales that take weeks or months
  • How to measure the payback from agency relationships

Experience Level Needed for Workshop

No previous knowledge or experience needed

Session Details

Thursday, September 19th, 4:30 PM to 5:30 PM at Meet at Relay