Build your base

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Making the New Customer Journey Work for You

Modern customers are susceptible to more influences than ever and jump around more channels than ever on their journey to a purchase decision. In 75 minutes, come to understand that new journey, what it looks like specifically for your business and how to successfully nurture your next customer down the funnel to a sale.

You should attend this workshop if you have a product or service to sell and don’t have marketing dollars to waste.

Takeaways

By the end of the workshop, attendees will understand:

  • What matters to today’s customers
  • Who today’s customers trust
  • Best-in-class examples of marketing along the funnel
  • Your customer’s path to purchase
  • How to use paid, owned and earned opportunities along the journey to your advantage

Experience Level Needed for Workshop

No previous knowledge or experience needed

Session Details

Thursday, September 19th, 2:45 PM to 4:00 PM at Meet at Relay