Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. An online marketing expert focused on the science of turning web traffic into leads and sales, his rare combination of interests and experience was developed over 25 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Content Marketing World, Affiliate Summit, the Conversion Conferences, SearchLove, Chinwag Psych, Printing Industries of America, and others. He has written for online publications including ClickZ, Search Engine Land, and Marketing Land. He is a frequent guest on a variety of webinars and podcasts.
Illustration by Angel Ortega.