Build your base

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Jason Sugawa

Co-Founder and Creative Director, The Honor Roll

ABOUT

With over 20 years of experience in marketing, branding. design and the grey hair to prove it, Jason continues to find the joy and magic in telling his client’s stories in print, on the web, and everywhere in between. He is the co-founder and creative director of The Honor Roll, a full-service creative agency focused on building rich, multi-touch brand experiences for clients across industries including Brookfield Residential, Rackspace, Capital Factory, The Austin Community Foundation and many more.

Jason started his career in Austin at Trilogy Software where he led the internal creative department and helped build brands for several spin-off companies in addition to working on design and marketing for the parent organization. Following his time at Trilogy, Jason co-founded Clutch Creative and ran a successful design practice for nearly 13 years.

The Honor Roll was born in 2014 to meet the broader brand and strategy needs of his client base. Staffed with an eclectic mix of talent and experience from in-house and traditional agencies, THR focuses on core brand strategy and how they can take those elements to inform and influence a client’s audiences.

Jason lives in Austin with his wife and co-founder, Kate Donaho, where they have two children, one dog, and lots of laughs.

Illustration by Angel Ortega.

SESSION:

Building a Human Lightning Rod: Personas for Your Business