Lou Ellman is a startup founder, investor, mentor, and sales executive. Lou founded software company RoyaltyZone in 2007. Sports, entertainment, and corporate brands use RoyaltyZone to manage and automate trademark licensing. FilmTrack acquired the company in 2016. Lou helps startup founders focus on the best ways to grow their businesses and is a mentor at Capital Factory, TEN Capital, SKU, and Bootstrap Austin. Lou loves the people, music, food, drink, and good vibes of his longtime home – Austin, Texas.