Build your base

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Richelle Ouellette

Principal, Alchemy Events


For the past fifteen years, Richelle Ouellette has been curating and producing memorable events for communities and companies around the country. She has a passion for entrepreneurship and helping people create the life of their dreams. She started her first business at age 11, sewing patches onto vests for local scouting troops for $1 a piece. Not so long ago, she completed a self-driven experiment called Project 30×30, attempting to start 30 businesses in 30 days with the lofty goal of making $1000 a day.

When not dreaming up creative concepts or drumming up new clients, Richelle loves designing and building unique spaces and investing in real estate. Inspired by her love for travel, she recently constructed a tiny guest house in her back yard and has big plans for more to come.

Illustration by Kailyn Carr.


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